Job Description

Marketing Manager, Developer & Scaled Marketing

GitHub's Regional Marketing Team is expanding to hire a Marketing Manager, Developer & Scaled Marketing to drive developer awareness, adoption, and product usage at scale across the region. This role combines community-led developer engagement with scalable digital demand, creating a single owner focused on growing product usage and top-of-funnel reach.

You'll build and activate developer-focused programs while orchestrating digital and demand motions that meet developers wherever they are: in workshops, webinars, ambassador communities, and always-on campaigns. If you're energized by reaching developers at scale, partnering across DevRel, Product Marketing, and Digital Growth, and turning product adoption into a measurable growth engine, this role is for you.

Job Responsibilities:

• Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region.
• Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement.
• Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are.
• Run signature programs including the Copilot Ambassador Program, local developer activation kits ("in-a-box"), developer workshops and hackathons, and paid and nurture campaigns.
• Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals.
• Localize and activate global campaigns and content to resonate with regional developer communities and priorities.
• Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline.
• Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact.

Skills:

• Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging
• Knowledge of demand generation, digital campaigns, and always-on marketing principles
• Experience with community-led growth strategies and developer engagement programs
• Proficiency in marketing analytics and translating data into actionable insights
• Ability to manage multiple programs, work independently, and collaborate cross-functionally

Education/Experience:

• 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation.
• Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline.
• Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools.
• Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media.
• Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams.

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